The Soft Power 30

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The Soft Power 30 (2016)

Its an interesting report on nations’ soft power ranking countries according to their soft power capital and its application. While the United States continues to be the Number 1, followed by UK, China, despite its efforts to build a benign image, ranks 28th. Does China need to still send out more positive signals backed by actions?

For details see http://softpower30.portland-communications.com/

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